American workers are up against a housing crisis so dire that many have written off their dream of homeownership altogether. Now, one Wall Street employer is stepping in to help their wish come true with thousand-dollar payouts.
The oldest bank in the U.S., $87 billion financial services firm Bank of New York (BNY), has just launched a new homeowner program for its U.S. employees earning under six figures. Now, staffers who earn $100,000 or less each year may qualify for $6,500 to be used towards a down payment when buying their first home.
The Wall Street bank said in a press release that the $6,500 benefit works to âaddress affordability pressuresâ and assist its American staffers in navigating the daunting journey of homeownership. By giving its staffers in the lowest tax brackets a boost in the homebuying process, BNY is targeting one of the biggest affordability crises straining its workforce.Â
âHomeownership is a pathway to financial security and economic prosperity, and weâre committed to helping our people reach it,â Robin Vince, CEO of BNY, said in the programâs press release, adding that these benefits help âbuild a more resilient economy.â
All U.S. employees will also have access to homeowner education, including digital modules and live seminars that teach budgeting, credit readiness, mortgage options, closing costs, and long-term planning. Plus, all of its American workers will receive special mortgage perks.
Americaâs housing affordability crisis is creating a new status quoÂ
Americans are up against an affordability crisis, from soaring gas prices to untenable childcare costsâand housing is gobbling up huge chunks of their paychecks. Buying a home has become so untenable that itâs changing the status quo of homeownership.Â
In 2025, the U.S. housing market witnessed two worrying trends; the proportion of first-time buyers plummeted to a record low of 21%, and the average age of these new homeowners soared to an all-time high of 40, according to a National Association of Realtors report released last year. In 1991, the median age of a first-time home buyer was 28 years old; last year, Gen Zers, who represent the lowest earners of any generation in the job market, only made up 3% of homebuyers.Â
âThe historically low share of first-time buyers underscores the real-world consequences of a housing market starved for affordable inventory,â Jessica Lautz, NAR deputy chief economist and vice president of research, said in a statement last year. âThe share of first-time buyers in the market has contracted by 50% since 2007âright before the Great Recession.â
And wages arenât increasing fast enough to keep pace with inflated housing costs. The median house price was 5.81 times as high as the average household income in 2022âup from a ratio of 4.52 in 2010, and 3.57 in 1984, according to a 2025 paper by Northwestern Universityâs Seung Hyeong Lee and the University of Chicagoâs Younggeun Yoo. As homeownership continues to shift further out of reach, people are discouraged from saving enough for a down payment, the authors warned.Â
Nearly 70% of workers would quit their job for another with housing benefitsÂ
CEOs may believe that quirky office perks like beer on tap or Ping-Pong tables will lure in talentâbut many workers are eyeing bigger benefits that improve their quality of life.
Nearly half of remote workers said theyâd return to their offices if their company offered them housing benefits, according to a 2024 study from insurance firm JW Surety Bonds. And itâs not only enough to drag them off their couches and back to their desksâstaffers would potentially jump ship for an employer offering the benefit.Â
Around 69% were so desperate for employer-led housing perks that they would change jobs, or their careers, in order to work at a company that offers them. Professionals will even bargain off their precious PTO for housing assistance. More than two in five respondents said theyâd sacrifice up to 15 days of vacation timeâamounting to three full weeks, including the weekendsâto get help with homebuying costs.Â
Like BNY, other companies have caught on to the trend. For instance, employer-sponsored housing has grown popular in Japan, as the countryâs cost-of-living crisis has plunged many workers into hard times. In 2023, Nippon Life, one of Japanâs largest insurers, constructed a 200-room residential building for males in a sought-after area near Tokyo Disneyland. Itâs estimated that workers living there pay under a third of what rent would be for a comparable living option in the area; the company also provides subsidized housing for its female employees.Â
Trading house Itochu has also invested in a new housing facility for its male staffers, just a half-hour train ride from the companyâs Tokyo office. The living accommodations include breakfast and weekday dinners for employees, alongside other perks such a bar, cafĂ©, and sauna. Itochu opened a facility for its female workers as well in 2025.
This story was originally featured on Fortune.com
