Imagine someone upstream in your company just deployed an AI agent. Their throughput doubles overnight. Work starts flying to you at twice the speed. But youâre still in Excel. You still donât have access to the companyâs data lake. Overnight, youâve become the bottleneck â the weak link in a chain thatâs suddenly moving faster than ever.
âThis will expose the weakest link in an organization,â said Eric Bradlow, chair of the marketing department and vice chair of AI and analytics at the Wharton School of the University of Pennsylvania, who uses that exact scenario to describe what he fears is coming. âIf efficiency gains are happening here but not here,â he said, gesticulating with his hands, âit will be exacerbated and you will see it quickly.â
That bottleneck problem is materializing across corporate America â and the root cause isnât technology. Itâs that companies arenât doing the hard, unglamorous work of preparing the people who are supposed to be working alongside it.
The 7% problem
The numbers are stark. Across the corporate sector, consultants and analysts see similar, troubling patterns. According to Deloitteâs most recent Tech Trends report (covered by Fortune when it was released), IT accounts for roughly 93% of AI adoption budgets. Only 7% of companies are making meaningful progress designing how humans and AI actually work together.
The deliberate, structural work of figuring out what happens to the people whose jobs are being transformed is an afterthought, said Lara Abrash, chair of Deloitte U.S.. âNinety-three to seven is not the right level of effort in both places,â she said. âCompanies should be spending as much time on the workforce right now as they are on the technology. And weâre seeing most companies focus much more on the technology.â
The same imbalance shows up in Whartonâs AI adoption research. Bradlow said Wharton and GBK Collective found in a prior research report what he calls a âdonut holeâ at the center of most large organizations: the C-suite is investing heavily in AI, younger workers have grown up using it natively, but the middle managers who actually have to orchestrate workflow change are the ones resisting â or being left behind. It was unclear from the data whether this took the form of passive or active resistance.
âYou have the C-suite making massive investments in AI,â he said, and âobviously the young people, theyâre trained using AI and it typically is the middle, the middle managers where the, if you like, the reluctancy is.â
Why companies keep getting this wrong
The reasons for the imbalance are not mysterious. Technology investments are legible: you can point to a use case, benchmark a result, or show a board a number. Workforce transformation is messier, slower, and harder to quantify.
âItâs a little bit easier to get your hands around what you would need to do with technology,â Abrash said. âItâs a lot harder to deal with the workforce.â This isnât just an âAI-specific thing,â she added, noting, for example, how companies have grown fond of reorganizations, seemingly for their own sake, and managers looking at various mechanisms to cut headcount instead of doing the hard work of optimizing their workforce. âThis behavior is not because of AI. Itâs just the way it generally is.â
Linda Hill, a professor at Harvard Business School and head faculty chair of its Leadership Initiative, put it in a broader leadership context in a recent conversation with Fortune. In her new book Genius at Scale, co-authored with Jason Wild and Emily Tedards, she argued that the entire model of what makes a great leader is shifting â and many executives are still operating on the old playbook.
âTraditional leadership has been: be decisive, stick out the chest, show confidence. This is the destination. Get in the car and follow me, itâll be okay,â said Wild, a 25-year innovation veteran who led teams at Microsoft, IBM, and Salesforce. The problem with that approach now, he added, is that âthe world is literally shifting underneath our feet by three or four feet every week.â

Hill and Wild call the new required skill âwayfindingâ â a deliberate contrast to the old chest-sticking-out method of âpathfinding.â Pathfinders set a destination and drive toward it. Wayfinders navigate fog. Itâs suddenly an era, Hill added, when org chart whispers include âI donât even know what team Iâm going to need in a year, let alone three,â arguing that the wayfinder way of leadership will matter enormously. Hill explained it this way: pathfinding isnât an inherently old-fashioned way of leading, but it is one orientated around a clear destination in sight; we arenât in that kind of circumstance now. The destination is ahead of us, but itâs unclear.
âWhen we finally realized what we were studying was wayfinding and not pathfinding,â Hill said, âwe also realized how emotionally and intellectually challenging innovating and being agile really are.â
What happens when you skip the human work
The consequences of neglecting the workforce side of AI arenât hypothetical. Abrash described them in vivid terms.
âWorkforces are like antigens in your body,â she said. âThey can fight things they want to fight pretty hard ⌠If they donât see how it makes their jobs better and how they can show up and bring what makes them special, theyâre going to be that antigen and theyâre going to fight it.â
That resistance leads directly to failed adoption â companies spend heavily on AI tools that employees quietly route around, ignore, or undermine. But thereâs a subtler and potentially more dangerous risk: when a human is removed from the loop without a deliberate design for what theyâre supposed to be doing instead, the AI operates unchecked.
âYou could end up having hallucinations and bad outcomes because you donât have a human in the loop,â Abrash warned. âItâs a brand and reputation issue. It has to be done at the same time.â
Bradlow added a precision dimension that is often overlooked in popular coverage. In high-stakes industries â aerospace, life sciences, financial regulation â â90% accuracy is not okay. 95% is not okay. Maybe even 99% accuracy is not okay. You might need to be 99.999% accurate.â Training AI agents to reach those thresholds requires active human supervision, correction, and feedback loops that most companies havenât built.
Nearly the same point was made by Wild, who noted that enterprise systems are deterministic â âyou do a search on the internet, you want the same freaking answer every time,â but now weâre in different territory. âAI is a probabilistic system, right? You ask the same question, word it the same way, in ChatGPT five times, you get five different answers.â Time for a whole new style of leadership, in other words.
The real skills that will matter
What does the human bring that the machine canât? Abrash cited Deloitteâs survey of high-performing teams produced a consistent answer of six consistently critical human capabilities, with three key ones to note. The first is curiosity â the drive to generate novel questions, not just process existing ones. âA machine is not tuned to create curiosity,â she said. âAnd when teams come together, designed to create new ideas and solutions, thatâll drive innovation and itâll optimize what the machines do.â
The second is emotional and social intelligence. Machines can simulate empathy, but canât feel the actual stakes of a team under pressure, a client in distress, or a workforce absorbing a major change. âWe need EQ in the workforce,â Abrash said flatly.
The third is divergent thinking â the uniquely human capacity to generate multiple solutions rather than converge on one. âThe technology is going to be intelligent and drive you down to one solution. Thatâs how itâs built. A human is not tuned that way.â

Hill echoed that idea in the context of leadership. She studied Kathy Fish at Procter & Gamble, the former Chief R&D and Innovation Officer who told her team bluntly: âWeâre going to have to innovate on how we innovate.â Facing an activist investor and a product-centric legacy, Fish redesigned not just what P&G made but who was responsible for making it â expanding the definition of âinnovatorâ to include virtually everyone in the organization. The lesson, Hill said, is that human creativity canât be siloed. âYou need everybody to be able to innovate.â
Bradlow talked about his college-age son, who is sorting through what to do with his career. âEvery one of his friends are thinking, âSo what is that job thatâs going to be out there for me in two years? What actually are firms going to be hiring for it?’â He acknowledged that Wharton, the top business school in the world, has followed a certain model where finance and consulting majors go into certain tracks, but âIâm not sure those tracks and career paths exist anymore.â
Looking at the problem from an enterprise level, he said, âthereâs a big human resources â Iâll just call it a mental health challenge that weâre going to face, which is people having to think about like, âDo I have a job future? What is it?’â Bradlow said he would be proud if his son chose to be an electrician, but he thinks itâs shortsighted to rush into supposedly AI-proof careers. Maybe consulting firms, banks and private equity wonât need as many highly educated workers due to AI adoption, but more âantiquatedâ members of the Fortune 500 surely will.
By the way, Bradlow added, this same concern applies to his job at the University of Pennsylvania itself. âWeâre going to find out very quickly whether something that was founded by Benjamin Franklin can pivot quickly enough to really educate people on the skills that are needed today.â At the end of the day, the Accentures of the world are going to evaluate who has AI skills and doesnât, regardless of their training, and âif weâre not adding value and if we donât totally redo our curriculum around the kind of skills that are needed, weâre going to have a problem as an institution.â For instance, Wharton has now offers an entire AI major at both the undergrad and MBA level, in addition to its Business Analytics major, which is a decade old. Bradlowâs Wharton AI and Analytics department also offers experiential projects and short courses on AI.
Leadership roles no one is hiring for
Hill and Wildâs research identifies a specific kind of leader who is increasingly critical and increasingly rare: what they call the âbridger.â These are the people who translate across organizational boundaries â between IT and operations, between startups and legacy systems, between technology teams and business units.
She said she hears a constant refrain from executives: âWe donât have people who know how to bridge.â Leaders admit they canât do all the work by themselves and need partners within their business, she added, but itâs a rare skillset.
At Delta, for example, a leader trying to build a biometric boarding-pass system with startup Clear had to navigate the airlineâs own IT department, federal regulators at TSA, and the startupâs risk tolerance â simultaneously. That work is invisible, rarely credited, and too often structurally undervalued. Metrics and siloed organizational structures can get in the way of breakthroughs like a whole new system for boarding a plane.
âThere are no bridger titles,â he said. âBut Chief of Staff, RevOps, Forward Deployed Engineer â those are all bridger roles.â Wild said he can almost draw a line between companies investing in bridger roles and âlaying off those people,â he argued, âtheyâre going to regret it later.â
Bradlow, meanwhile, said heâs watching something similar play out in talent markets. The AI skills gap is real, but the solution isnât to flood into trades that seem ârobot-proofâ â a temptation he sees in students and workers everywhere.
âIâm concerned thereâll be a wide-level redeployment of people towards things they think are protected from artificial intelligence,â he said. âMaybe thereâs a short-run version of that. But Iâm not convinced thereâs a long-run version.â
His preferred metric for talent in the AI era: âYou donât invest in someone whoâs got a high intercept. You invest in someone whoâs got a high slope. I donât care what you know now. I care how quickly you can learn.â
The upside no one is pricing in
For all the doomsday narratives, thereâs a revenue story hiding behind the efficiency story â and it may be the bigger one.
Accentureâs James Crowley, Bradlowâs research partner, said the dominant productivity framing of AI misses the point. âWeâre trying to pivot from just the productivity conversation to the revenue and upside conversation.â In modeling a hypothetical $60 billion company for their most recent in-depth report, âthe age of co-intelligence,â the researchers estimated approximately $6 billion in potential annual revenue growth from well deployed-AI, meaning that higher productivity among redeployed workers will lead to greater revenue, rather than a shrinking workforce. Among executives surveyed, 78% said they see more benefit on the revenue growth side than the cost-cutting side.
âThe gains on the revenue side are going to eventually dwarf the gains on the efficiency and productivity side,â Bradlow said. âItâs corporations doing things they just could not do before.â
Abrash offered a concrete illustration. Knee replacement surgery used to require a surgeon to manually saw bone â an inherently imprecise process. Today, a robotic system handles the cutting with precision born of thousands of prior procedures, while the human surgeon focuses entirely on judgment, risk assessment, and the decisions that require a human mind. âThereâs a set of work that someone no longer needs to do,â she said. âAnd it positions them to do something thatâs higher value.â
The companies most likely to struggle arenât the ones that failed to buy the right AI tools. Theyâre the ones who treated the workforce as an afterthought â spending 94% of their budget on technology and 6% on the people who have to use it.
âYou have better tools than the explorers did,â Hill said. âYou actually do have data. You do have all these emerging technologies to help us figure things out faster. But the emotional task, because weâre human, of working through that â given the amount of anxiety that exists in the world today â those are incredibly complicated challenges for leaders.â
This story was originally featured on Fortune.com
